{"id":11186,"date":"2026-08-04T11:04:31","date_gmt":"2026-08-04T11:04:31","guid":{"rendered":"https:\/\/www.lgvavvocati.it\/industries\/agri-food\/"},"modified":"2026-10-22T13:48:42","modified_gmt":"2026-10-22T13:48:42","slug":"cosmetics-personal-care","status":"publish","type":"industry","link":"https:\/\/www.lgvavvocati.it\/en\/industries\/cosmetics-personal-care\/","title":{"rendered":"Cosmetics &#038; Personal Care"},"content":{"rendered":"<p>The cosmetics and dermocosmetics industry calls for an approach that goes beyond the analysis of a single patent or specific item of know-how. Innovation may concern formulations, ingredients, delivery and release systems, manufacturing processes, methods of application, packaging and the functional characteristics of the finished product.<\/p>\n<p>In this context, LGV Avvocati assists companies manufacturing highly innovative machinery for dermocosmetics, as well as businesses holding patents and industrial know-how relating to cosmetic compounds and medical devices. The firm&#8217;s work includes strategic and pre-litigation advice, assistance with the advertising and promotion of products, and the management of anti-counterfeiting campaigns in Italy and across Europe. The firm combines the protection of industrial property, contract drafting and enforcement to safeguard innovation along the entire value chain: from technology to product, from laboratory to market.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"lgv-section-title\">Significant experience<\/h3>\n<ul>\n<li>LGV Avvocati assisted the holder of a patent relating to a biorevitalising skin-care technology in an anti-counterfeiting campaign directed against a number of competing operators and products, including products marketed as \u201cgalenic\u201d preparations. The engagement required integrated technical and patent analysis, verification of the products and their sales channels, identification of the parties involved in the supply chain and the definition of the most effective enforcement measures.<\/li>\n<li>In the cosmetics and dermocosmetics sector, defending a patent is not limited to an abstract comparison between the claims and a competing product. It is necessary to understand the formulation, the actual methods by which the product is prepared and offered, the technical and promotional documentation and the entire distribution chain, also in order to identify possible cases of infringement by equivalents.<\/li>\n<li>The firm also assists clients in drafting and negotiating agreements with distributors and suppliers, with particular attention to the protection of know-how, the confidentiality of technical and commercial information, the rules governing supply and distribution, and the safeguarding of the economic value associated with the product and the brand.<\/li>\n<li>Patent protection is thus embedded in a broader strategy, which may involve ownership and secrecy of the formulation, relationships with laboratories and contract manufacturers, packaging, trade marks, the commercial image of the product, and the regulatory and competition-law issues connected with its placement on the market. The firm has also dealt in particular with the advertising of medical devices in the cosmetic field, an activity that is regulated and subject to the guidance of the Ministry of Health.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The cosmetics and dermocosmetics industry calls for an approach that goes beyond the analysis of a single patent or specific item of know-how. Innovation may concern formulations, ingredients, delivery and release systems, manufacturing processes, methods of application, packaging and the functional characteristics of the finished product. In this context, LGV Avvocati assists companies manufacturing highly [&hellip;]<\/p>\n","protected":false},"featured_media":9867,"menu_order":90,"template":"","class_list":["post-11186","industry","type-industry","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LGV Avvocati<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"LGV Avvocati\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lgvavvocati.it\/wp-content\/uploads\/2026\/06\/LGV_Logo_positivo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"792\" \/>\n\t<meta property=\"og:image:height\" content=\"831\" \/>\n\t<meta property=\"og:image:type\" 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