{"id":12179,"date":"2022-05-20T09:00:00","date_gmt":"2022-05-20T09:00:00","guid":{"rendered":"https:\/\/www.lgvavvocati.it\/the-board-of-appeal-sides-with-lgv-vz-portale-finanziario-is-distinctive-and-registrable-as-a-trade\/"},"modified":"2022-05-20T09:00:00","modified_gmt":"2022-05-20T09:00:00","slug":"the-board-of-appeal-sides-with-lgv-vz-portale-finanziario-is-distinctive-and-registrable-as-a-trade","status":"publish","type":"post","link":"https:\/\/www.lgvavvocati.it\/en\/the-board-of-appeal-sides-with-lgv-vz-portale-finanziario-is-distinctive-and-registrable-as-a-trade\/","title":{"rendered":"The Board of Appeal sides with LGV: \u201cVZ portale finanziario\u201d is distinctive and registrable as a trade mark"},"content":{"rendered":"<div class=\"box-lilac\">\n<p><em>By decision No. 49\/22 filed on 16 May 2022, the Board of Appeal (Commissione dei Ricorsi) upheld appeal No. 7852 lodged by LGV Avvocati on behalf of the Swiss bank VZ Depotbank AG and annulled the earlier decision of the Italian Patent and Trademark Office (UIBM) refusing protection to the trade mark \u201cVZ PORTALE FINANZIARIO\u201d for financial services in Class 36 of the Nice Classification.<\/em><\/p>\n<p>Background<\/p>\n<p>In 2019 the UIBM refused protection in Italy to the international registration \u201cVZ PORTALE FINANZIARIO\u201d for the financial and insurance services in Class 36, considering the mark descriptive of the services claimed in that class and therefore devoid of any distinctive character under Article 7 of the Italian Industrial Property Code.<br \/>\nLGV appealed against that decision to the Board of Appeal.<\/p>\n<p>The appeal before the Board of Appeal<\/p>\n<p>LGV argued that the UIBM had wrongly considered \u201cPORTALE FINANZIARIO\u201d to be the dominant element of the word mark, without taking into account the acronym \u201cVZ\u201d at the beginning of the sign.<br \/>\nThe dominant \u2013 and distinctive \u2013 part of the sign should instead have been identified in the acronym \u201cVZ\u201d, given its position at the beginning of the mark and because it has for years identified the activities of the well-known applicant VZ Depotbank, besides having no meaning evocative of financial services.<\/p>\n<p>The decision of the Board of Appeal<\/p>\n<p>By decision delivered on 28 February 2022 and filed on 16 May 2022, the Board of Appeal endorsed the arguments put forward by LGV Avvocati, finding the UIBM\u2019s earlier refusal to be wrong.<br \/>\nAccording to the Board, \u201cas the appellant rightly claims, it is precisely the acronym \u2018VZ\u2019 in the sign that must be considered the dominant (and distinctive) part of the sign\u201d.<br \/>\nThe Board further stated that \u201conce the acronym \u2018VZ\u2019 has been identified as the dominant element of the mark, the distance in meaning between the expression \u2018VZ\u2019 and the goods\/services it designates is evident in the eyes of Italian consumers, which demonstrates, also from a product-market perspective, that the mark clearly meets the minimum requirements laid down in Article 7 of the Industrial Property Code for registration\u201d.<br \/>\nThe Board itself described the case as a \u201cnovelty\u201d among the precedents it had examined.<\/p>\n<p>Alessia Asaro<\/p>\n<\/div>\n<div class=\"box-lilac\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By decision No. 49\/22 filed on 16 May 2022, the Board of Appeal (Commissione dei Ricorsi) upheld appeal No. 7852 lodged by LGV Avvocati on behalf of the Swiss bank VZ Depotbank AG and annulled the earlier decision of the Italian Patent and Trademark Office (UIBM) refusing protection to the trade mark \u201cVZ PORTALE FINANZIARIO\u201d [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[],"professionista":[80,90],"area_attivita":[96],"industry":[110],"class_list":["post-12179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","professionista-lgv-studio","professionista-tankred-thiem","area_attivita-trade-marks","industry-financial-services-insurtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Board of Appeal sides with LGV: \u201cVZ portale finanziario\u201d is distinctive and registrable as a trade mark - LGV Avvocati<\/title>\n<meta name=\"description\" content=\"By decision No. 49\/22 filed on 16 May 2022, the Board of Appeal (Commissione dei Ricorsi) upheld appeal No. 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