{"id":256,"date":"2024-07-08T10:52:46","date_gmt":"2024-07-08T10:52:46","guid":{"rendered":"https:\/\/www.radiustheme.com\/demo\/wordpress\/themes\/finwave\/service\/financial-groth-copy-2\/"},"modified":"2026-08-04T07:07:40","modified_gmt":"2026-08-04T07:07:40","slug":"advertising-commercial-communication","status":"publish","type":"rt-service","link":"https:\/\/www.lgvavvocati.it\/en\/expertise\/advertising-commercial-communication\/","title":{"rendered":"Advertising and commercial communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"256\" class=\"elementor elementor-256\" data-elementor-post-type=\"rt-service\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd096ba e-flex e-con-boxed rt-parallax-bg-no e-con e-parent\" data-id=\"bd096ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky_logo_enable&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-116695b elementor-invisible elementor-widget elementor-widget-rt-title\" data-id=\"116695b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rt-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper \">\r\n\t<div class=\"title-inner-wrapper ah-headline\">\r\n        \t\t<!--Top Sub Title-->\r\n\t\t\r\n\t\t<!--Main Title-->\r\n\t\t        <div class=\"wow-off fadeInUp\" data-wow-delay=\"400ms\" data-wow-duration=\"1200ms\">\r\n            <h2 class=\"main-title title-gradient-animation no no middle \">Creativity, promotion and fairness in communication                            <\/h2>\r\n        <\/div>\r\n        \r\n        <!--Description-->\r\n                    <div class=\"description wow-off fadeInUp\" data-wow-delay=\"600ms\" data-wow-duration=\"1200ms\"><p>Commercial communication is an essential tool for promoting products, brands and corporate identity. Advertising campaigns must, however, comply with the rules on fairness, transparency, competition and consumer protection.<\/p>\n<p>LGV Avvocati assists businesses, agencies and communications professionals in the design, review and dissemination of advertising campaigns and promotional initiatives. The firm assesses advertising claims, comparisons, promotions, competitions, the use of trade marks and images, testimonials, endorsements and content disseminated through traditional media, digital platforms and social networks.<\/p>\n<p>This work includes the drafting and review of contracts with agencies, brand ambassadors, influencers, content creators, photographers, authors and other parties involved in the creation and dissemination of campaigns.<\/p>\n<p>We also assist clients in disputes relating to misleading advertising or unlawful comparative advertising, unfair commercial practices, infringement of intellectual property rights and the misappropriation of third-party content or promotional initiatives. We also provide assistance in <a href=\"https:\/\/www.lgvavvocati.it\/en\/expertise\/ipit-litigation-adr\/\">proceedings before the relevant authorities and advertising self-regulatory bodies<\/a>.<\/p><\/div>\r\n        \r\n\t        <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Creativity, promotion and fairness in communication Commercial communication is an essential tool for promoting products, brands and corporate identity. Advertising campaigns must, however, comply with the rules on fairness, transparency, competition and consumer protection. LGV Avvocati assists businesses, agencies and communications professionals in the design, review and dissemination of advertising campaigns and promotional initiatives. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12169,"template":"","rt-service-category":[132],"class_list":["post-256","rt-service","type-rt-service","status-publish","has-post-thumbnail","hentry","rt-service-category-expertize"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising and commercial communication - LGV Avvocati<\/title>\n<meta name=\"description\" content=\"Creativity, promotion and fairness in communication Commercial communication is an essential tool for promoting products, brands and corporate identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lgvavvocati.it\/en\/expertise\/advertising-commercial-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising and commercial communication - 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