{"id":261,"date":"2024-07-08T10:53:10","date_gmt":"2024-07-08T10:53:10","guid":{"rendered":"https:\/\/www.radiustheme.com\/demo\/wordpress\/themes\/finwave\/service\/financial-groth-copy-7\/"},"modified":"2026-11-03T16:05:33","modified_gmt":"2026-11-03T16:05:33","slug":"trade-marks","status":"publish","type":"rt-service","link":"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/","title":{"rendered":"Trade marks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"261\" class=\"elementor elementor-261\" data-elementor-post-type=\"rt-service\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7545d24 e-flex e-con-boxed rt-parallax-bg-no e-con e-parent\" data-id=\"7545d24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky_logo_enable&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce94b3f elementor-invisible elementor-widget elementor-widget-rt-title\" data-id=\"ce94b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rt-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper \">\r\n\t<div class=\"title-inner-wrapper ah-headline\">\r\n        \t\t<!--Top Sub Title-->\r\n\t\t\r\n\t\t<!--Main Title-->\r\n\t\t        <div class=\"wow-off fadeInUp\" data-wow-delay=\"400ms\" data-wow-duration=\"1200ms\">\r\n            <h2 class=\"main-title title-gradient-animation no no middle \">From filing to the Court of Justice                            <\/h2>\r\n        <\/div>\r\n        \r\n        <!--Description-->\r\n                    <div class=\"description wow-off fadeInUp\" data-wow-delay=\"600ms\" data-wow-duration=\"1200ms\"><p>A trade mark is one of a company\u2019s most important assets. We assist Italian and international companies in the protection, management and exploitation of trade marks throughout their entire lifecycle, from filing through to legal enforcement.<\/p>\n<p>Thanks also to our associated company <a href=\"https:\/\/lgvfiling.it\/en\/\" target=\"_blank\" rel=\"noopener\">LGV Filing &amp; Services S.r.l.<\/a>, we directly manage the filing and prosecution of trade marks at national, European and international levels, coordinating procedures in individual countries and through the main international registration systems. The firm also drafts and analyses clearance searches, carried out using targeted methodologies to select the most relevant prior rights.<\/p>\n<p>We manage trade mark portfolios for companies operating across a wide range of sectors and also assist clients in protecting other distinctive signs of their business, such as de facto trade marks, trade names, company names and domain names.<\/p>\n<p>We assist clients in opposition, invalidity and revocation proceedings before the EUIPO and the UIBM, as well as in subsequent administrative appeals. Our work also includes representation before the EUIPO Board of Appeal, the General Court of the European Union and, where applicable, the Court of Justice of the European Union. We also handle proceedings before the Court of Cassation concerning decisions of the UIBM.<\/p>\n<p>We have extensive experience in <a href=\"https:\/\/www.lgvavvocati.it\/en\/expertise\/ipit-litigation-adr\/\">disputes relating to trade marks and domain names<\/a> and manage enforcement activities and anti-counterfeiting campaigns in Italy and abroad, including customs procedures and the protection of rights during major international trade fairs. We have particular expertise in coordinating market surveys used in court proceedings to prove reputation and secondary meaning.<\/p><\/div>\r\n        \r\n\t        <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From filing to the Court of Justice A trade mark is one of a company\u2019s most important assets. We assist Italian and international companies in the protection, management and exploitation of trade marks throughout their entire lifecycle, from filing through to legal enforcement. Thanks also to our associated company LGV Filing &amp; Services S.r.l., we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12201,"template":"","rt-service-category":[132],"class_list":["post-261","rt-service","type-rt-service","status-publish","has-post-thumbnail","hentry","rt-service-category-expertize"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade marks - LGV Avvocati<\/title>\n<meta name=\"description\" content=\"From filing to the Court of Justice A trade mark is one of a company\u2019s most important assets. We assist Italian and international companies in the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade marks - LGV Avvocati\" \/>\n<meta property=\"og:description\" content=\"From filing to the Court of Justice A trade mark is one of a company\u2019s most important assets. We assist Italian and international companies in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/\" \/>\n<meta property=\"og:site_name\" content=\"LGV Avvocati\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T16:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lgvavvocati.it\/wp-content\/uploads\/2024\/07\/LGV_Marchi_452005601.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/expertise\\\/trade-marks\\\/\",\"url\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/expertise\\\/trade-marks\\\/\",\"name\":\"Trade marks - LGV Avvocati\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/expertise\\\/trade-marks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/expertise\\\/trade-marks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lgvavvocati.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/LGV_Marchi_452005601.jpg\",\"datePublished\":\"2024-07-08T10:53:10+00:00\",\"dateModified\":\"2026-11-03T16:05:33+00:00\",\"description\":\"From filing to the Court of Justice A trade mark is one of a company\u2019s most important assets. We assist Italian and international companies in the\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/expertise\\\/trade-marks\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/expertise\\\/trade-marks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/expertise\\\/trade-marks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lgvavvocati.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/LGV_Marchi_452005601.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lgvavvocati.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/LGV_Marchi_452005601.jpg\",\"width\":1920,\"height\":320},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/expertise\\\/trade-marks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trade marks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/\",\"name\":\"LGV Avvocati\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/#organization\"},\"alternateName\":\"LGV\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/#organization\",\"name\":\"LGV Avvocati\",\"alternateName\":\"LGV\",\"url\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lgvavvocati.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/LGV_Logo_positivo.png\",\"contentUrl\":\"https:\\\/\\\/www.lgvavvocati.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/LGV_Logo_positivo.png\",\"width\":792,\"height\":831,\"caption\":\"LGV Avvocati\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lgvavvocati.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/lgv-avvocati\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trade marks - LGV Avvocati","description":"From filing to the Court of Justice A trade mark is one of a company\u2019s most important assets. We assist Italian and international companies in the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/","og_locale":"en_US","og_type":"article","og_title":"Trade marks - LGV Avvocati","og_description":"From filing to the Court of Justice A trade mark is one of a company\u2019s most important assets. We assist Italian and international companies in the","og_url":"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/","og_site_name":"LGV Avvocati","article_modified_time":"2026-11-03T16:05:33+00:00","og_image":[{"width":1920,"height":320,"url":"https:\/\/www.lgvavvocati.it\/wp-content\/uploads\/2024\/07\/LGV_Marchi_452005601.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/","url":"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/","name":"Trade marks - LGV Avvocati","isPartOf":{"@id":"https:\/\/www.lgvavvocati.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/#primaryimage"},"image":{"@id":"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lgvavvocati.it\/wp-content\/uploads\/2024\/07\/LGV_Marchi_452005601.jpg","datePublished":"2024-07-08T10:53:10+00:00","dateModified":"2026-11-03T16:05:33+00:00","description":"From filing to the Court of Justice A trade mark is one of a company\u2019s most important assets. We assist Italian and international companies in the","breadcrumb":{"@id":"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/#primaryimage","url":"https:\/\/www.lgvavvocati.it\/wp-content\/uploads\/2024\/07\/LGV_Marchi_452005601.jpg","contentUrl":"https:\/\/www.lgvavvocati.it\/wp-content\/uploads\/2024\/07\/LGV_Marchi_452005601.jpg","width":1920,"height":320},{"@type":"BreadcrumbList","@id":"https:\/\/www.lgvavvocati.it\/en\/expertise\/trade-marks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lgvavvocati.it\/en\/"},{"@type":"ListItem","position":2,"name":"Trade marks"}]},{"@type":"WebSite","@id":"https:\/\/www.lgvavvocati.it\/en\/#website","url":"https:\/\/www.lgvavvocati.it\/en\/","name":"LGV Avvocati","description":"","publisher":{"@id":"https:\/\/www.lgvavvocati.it\/en\/#organization"},"alternateName":"LGV","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lgvavvocati.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lgvavvocati.it\/en\/#organization","name":"LGV Avvocati","alternateName":"LGV","url":"https:\/\/www.lgvavvocati.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lgvavvocati.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.lgvavvocati.it\/wp-content\/uploads\/2026\/06\/LGV_Logo_positivo.png","contentUrl":"https:\/\/www.lgvavvocati.it\/wp-content\/uploads\/2026\/06\/LGV_Logo_positivo.png","width":792,"height":831,"caption":"LGV Avvocati"},"image":{"@id":"https:\/\/www.lgvavvocati.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/lgv-avvocati\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.lgvavvocati.it\/en\/wp-json\/wp\/v2\/rt-service\/261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lgvavvocati.it\/en\/wp-json\/wp\/v2\/rt-service"}],"about":[{"href":"https:\/\/www.lgvavvocati.it\/en\/wp-json\/wp\/v2\/types\/rt-service"}],"author":[{"embeddable":true,"href":"https:\/\/www.lgvavvocati.it\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":10,"href":"https:\/\/www.lgvavvocati.it\/en\/wp-json\/wp\/v2\/rt-service\/261\/revisions"}],"predecessor-version":[{"id":11083,"href":"https:\/\/www.lgvavvocati.it\/en\/wp-json\/wp\/v2\/rt-service\/261\/revisions\/11083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lgvavvocati.it\/en\/wp-json\/wp\/v2\/media\/12201"}],"wp:attachment":[{"href":"https:\/\/www.lgvavvocati.it\/en\/wp-json\/wp\/v2\/media?parent=261"}],"wp:term":[{"taxonomy":"rt-service-category","embeddable":true,"href":"https:\/\/www.lgvavvocati.it\/en\/wp-json\/wp\/v2\/rt-service-category?post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}