In this article for Agenda Digitale – Nextwork360, published today, Simona Lavagnini addresses IP, SMEs and internationalisation. Italian SMEs are highly creative and innovative, yet breaking into international markets can put them to a hard test. Sound management of IP assets supports a pro-competitive strategy, and in the article Simona sets out the most important and critical points.
PMI all’estero, come proteggere e valorizzare gli asset IP (SMEs Abroad: How to Protect and Leverage IP Assets)
