Creativity, promotion and fairness in communication
Commercial communication is an essential tool for promoting products, brands and corporate identity. Advertising campaigns must, however, comply with the rules on fairness, transparency, competition and consumer protection.
LGV Avvocati assists businesses, agencies and communications professionals in the design, review and dissemination of advertising campaigns and promotional initiatives. The firm assesses advertising claims, comparisons, promotions, competitions, the use of trade marks and images, testimonials, endorsements and content disseminated through traditional media, digital platforms and social networks.
This work includes the drafting and review of contracts with agencies, brand ambassadors, influencers, content creators, photographers, authors and other parties involved in the creation and dissemination of campaigns.
We also assist clients in disputes relating to misleading advertising or unlawful comparative advertising, unfair commercial practices, infringement of intellectual property rights and the misappropriation of third-party content or promotional initiatives. We also provide assistance in proceedings before the relevant authorities and advertising self-regulatory bodies.