Simona Lavagnini, expert in IP and new technologies, participates as a speaker at the meeting of next November 5 entitled: “E-commerce and virtual reality: the solution to navigating turbulent times?
The seminar is part of a series of four days of meetings, during which many international experts will participate. The topics of debate concern the digitization of the Luxury sector: from the protection of intellectual property rights through blockchain technology, to the privacy issues related to artificial intelligence; from e-commerce to the underlying issues of the new social marketing. Mrs Lavagnini will focus on issues related to luxury in the world of e-commerce, with particular regard to the control of distribution by brand-owners and the fight against counterfeiting in the online world.