The digital economy has created new business models that have radically changed some sectors of the supply of goods and services, as well as the methods of communication and promotion of the companies themselves. The so-called sharing economy, the sites for the comparison of prices and quality of services, the so-called confusing keyword marketing are just a few examples of these innovations. However, the great success of these models must be balanced with the risks that they may create, represented by the possibility that the new services violate the rules of unfair competition and antitrust, may be characterized by poor transparency and may also lead to a series of further irregularities in the field of labour law, tax and security.

Ms. Simona Lavagnini will present some of these new business models, highlighting the critical issues from the point of view of competition law, referring also to some practical cases.